While online dating websites may not correlate exactly with wider society, an interesting study from free dating site PlentyOfFish.com has concluded that women’s promiscuity – or at least their intentions of – has doubled in the last four years.
In 2004, around 9% stated that they were looking for sex via the “intimate encounter” option. That figure is now around 18%.
With some ten million members, the male-female ratio of those looking for long-term relationships or traditional dates has remained consistent at 55:45, but three years ago, men looking primarily for sex outnumbered women by ten to one. That’s now down to 5:1, with a prediction that in ten years’ time, there’ll be equality in promiscuity.
Suggesting that the female lifestyles portrayed in “Sex In the City” and the like may have something to do with a shifting societal attitude, Markus Frind, CEO of Plentyoffish.com, says, “Our average user, among males and females, is between 38 and 42 years old. Yet, the data shows that the behaviour exhibited is more of what you would expect from those in their early 20s. Plentyoffish.com statistics may be indicative of a fundamental shift in society and behavioural norms.”
Longer term, of course, this continued shift will have a marked effect on what society considers “family” to be.