Weight Watchers introduces Eat! Move! Play! initiative


You don’t have to look far to find someone talking about increasing levels of childhood obesity caused by poor diets and lack of exercise.

Now, Weight Watchers in the USA is starting an initiative to encourage parents to get their kids active, eating well, and ultimately being both happy and healthy.

Eat! Move! Play! is designed to break down some of the challenges that parents and children face.

Five Simple Rules help kids to learn about the importance of smart food choices and a love of physical activity:



  1. Focus on wholesome, nutritious foods
  2. Ensure that treats in reasonable portions are part of kids’ eating habits
  3. Limit screen time, like television and video games
  4. Ensure at least one hour of daily physical activity
  5. Apply these rules to everyone in the home

Eat! Move! Play! guides readers on a variety of topics including how to speak with a child’s pediatrician about weight and how to deal with picky eaters and food challenges at all ages and stages.

The book provides gradual steps towards a healthier family lifestyle that can start simply with swapping white grains for whole grains, integrating family activities that involve exercise, planning healthy recipes and allowing children to play an active role in cooking. With more than 75 kid-tested recipes, checklists, and goal sheets for the month and near future, parents have a simple yet successful blueprint for healthier kids.

If you’re not in the US, fear not, because the book is available internationally too. Here’s the link for the book on Amazon UK: Weight Watchers Eat! Move! Play!: A Parent’s Guide for Raising Healthy, Happy Kids