Expectant mums across the UK will have access to a new breastfeeding resource thanks to a collaboration between the Department of Health and child health charity Best Beginnings.
The From Bump to Breastfeeding – following real mothers’ stories to find out how DVD gives positive and practical information to encourage mums to breastfeed and help increase breastfeeding rates across the UK.
Recent statistics (2005) show that, while over three-quarters of mothers started breastfeeding their new-born baby, a third had stopped within six weeks. Those numbers also drop significantly when looking at the younger age group – for mums under 20, just half were breastfeeding their baby.
Produced by Jacqueline Smith, the 35-minute film features nine women who chart their expectations and concerns as they prepare for motherhood.
The Department of Health recommends exclusive breastfeeding up to the age of six months, with continued breastfeeding, alongside other food and drink after six months. That’s because breast milk gives babies all the nutrients they need for the first six months of life and helps protect them from infection and diseases, such as gastrointestinal infections, ear infections, urine infections, eczema and obesity in later childhood.
Dawn Primarolo, Public Health Minister, said, “The DVD will appeal to all women who are having a baby as it follows ordinary women on their breastfeeding journey and addresses hopes and concerns that are relevant to all. The DVD demonstrates breastfeeding as the normal and natural way to feed a baby and will support mums to continue to breastfeed and help them give their baby the best start in life.”
Best Beginnings founder & CEO Alison Baum said, “Only with accurate information and practical support can there be real choice for families about how to feed their babies. The DVD will enable more mothers across the UK to have the information and reach out for support so they can enjoy breastfeeding their babies for as long as they wish.”
More information is available at the Best Beginnings web site.