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Last month’s industry research found that British kids are hankering for sub-£50 toys and games this Christmas.
That’s probably good news for cash-strapped parents.
A few old favourites get makeovers, including LEGO, Monopoly and Transformers.
The Toy Retailers Association found that the average price of a toy on the top dozen list was around £26. That’s £6 less than two years ago.
“With licensed toys combining the fun and familiarity of popular characters as well as collectable, pocket money priced toys making a big comeback this year, we are in for an affordable, family orientated Christmas,” said the association’s chairman Gary Grant.
“The list also reveals a trend towards nostalgic characters and brands which have been updated with a modern twist. Consumers are reverting back to heritage brands which will last longer than the Christmas season.”
The dozen is:
- Bakugan Battle Pack
- Battle Strikers Starter Set
- Ben 10 Alien Force Kevin’s DX Action Cruiser
- Bendaroos Mega Pack
- Go Go Pets Hamster
- GX Racers Tightrope Terror
- Kidizoom Multimedia Digital Camera
- LEGO Games 3841 Minotaurus
- Monopoly City
- Princess Peppa’s Palace
- Sylvanian Families Caravan
- Transformers Movie 2 Voyagers Figures
