Twelve toys of Christmas: under £50 toys a hit this year


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monopoly-cityLast month’s industry research found that British kids are hankering for sub-£50 toys and games this Christmas.

That’s probably good news for cash-strapped parents.

A few old favourites get makeovers, including LEGO, Monopoly and Transformers.

The Toy Retailers Association found that the average price of a toy on the top dozen list was around £26. That’s £6 less than two years ago.



“With licensed toys combining the fun and familiarity of popular characters as well as collectable, pocket money priced toys making a big comeback this year, we are in for an affordable, family orientated Christmas,” said the association’s chairman Gary Grant.

“The list also reveals a trend towards nostalgic characters and brands which have been updated with a modern twist. Consumers are reverting back to heritage brands which will last longer than the Christmas season.”

The dozen is:

  1. Bakugan Battle Pack
  2. Battle Strikers Starter Set
  3. Ben 10 Alien Force Kevin’s DX Action Cruiser
  4. Bendaroos Mega Pack
  5. Go Go Pets Hamster
  6. GX Racers Tightrope Terror
  7. Kidizoom Multimedia Digital Camera
  8. LEGO Games 3841 Minotaurus
  9. Monopoly City
  10. Princess Peppa’s Palace
  11. Sylvanian Families Caravan
  12. Transformers Movie 2 Voyagers Figures