Kids who don’t play grow up lacking life and social skills


children_free_play.jpgFree play is a vital part of a child’s development, and children of future generations could enter adulthood lacking vital life and social skills because of a lack of it.

That’s according to a new study by Persil, whose Every Child Has The Right campaign has recently launched.

A staggering 85% of British mums are concerned that children are growing up too quickly, and 64% believe children are being deprived of childhood through the lack of free play.

Free play helps the following areas of children’s development:

  • Boosts their imagination and creativity
  • Improves language and expression
  • Helps them stay active and prevents obesity
  • Reduces stress
  • Helps raise self-confidence
  • Increases emotional development and social skills for later on in life

Ideally, parents should make time each day for at least one hour of active play, outdoors if possible.



Children need little structure or encouragement, because they are naturally active. They just need the time, permission, and the right space.

The Free Play Initiative focuses on five areas within play that can help a child’s development: Play, Explore, Create, Imagine and Experiment.

More information is available at www.persil.com.