Election 2010: NSPCC launches “I Stand for Children” campaign

The National Society for the Prevention of Cruelty to Children (NSPCC) has announced its “I Stand for Children” campaign to run alongside the General Election race.

Supporters can send pre-prepared emails to parliamentary candidates that calls for them to pledge support to the NSPCC’s initiatives, via a specially set up web site.

A second web site will allow candidates access to a range of tools and press releases that they can use to communicate with constituents.

A spokesperson for the NSPCC said how important it was for frontline children’s services to be made a priority, at a time when financial cuts or freezes were likely.

“We need to ensure that it stays a priority, in order to protect and be there for more children, and the more people we can get to lobby their election candidates, the more chance we have of success,” said Diana Sutton, head of public affairs and campaign at the NSPCC.