Most adults know one of the keys to good health and freedom from common ailments is the simple act of frequent and thorough hand washing.
In an effort to install the same knowledge and practice in children, Kimberly-Clark has teamed up with Disney to promote its new Healthy Schools Project.
The UK Department of Education has released figures showing that thousands of British children are absent from nurseries and schools each day due to minor illnesses. Many of these are spread due to poor hand hygiene.
The project provides free resources and lesson plans about hand hygiene, allowing teachers to integrate them into the curriculum.
To get the message across in a cutesy way, Disney characters will be printed on hand hygiene dispensers and colourful posters designed for bathroom walls. Favourites including Mickey and Minnie Mouse, and Donald Duck will be featured.
This child-friendly campaign aims to help teachers reinforce positive messages about the benefits of good hand hygiene while engaging children to take greater responsibility in washing their hands.
Dr Louise Vickerman, Education Manager at KIMBERLY-CLARK PROFESSIONAL, said, “It makes sense to introduce good hand hygiene to children when they’re young so that it stays with them their whole lives. By involving images of beloved Disney characters such as Mickey Mouse and Donald Duck, they are more likely to engage in the activity and learn about the importance of hand washing.”
Philippe Roucoule, Director, Food, Health and Beauty, The Walt Disney Company added, “We found that when a child connects with a character they are more likely to choose a healthier option, whether this is making a healthier food choice, or in this case practising good hand hygiene. Disney characters resonate with children of all ages and we’re pleased that some of our most established characters are featuring in the new campaign by KIMBERLY-CLARK PROFESSIONAL. Our characters are a great way to engage children and we look forward to them making their way into schools across the UK and Germany as part of The Healthy Schools Project.”