British kids more interested in family trips than Christmas presents 1


The Christmas 2010 toy lists are out, and you can bet there are plenty of children already begging their parents for the latest must have gizmo, but it seems not all kids are quite so materialistic.

There aren’t many children who don’t like presents, but in a recent survey, over half of the 521 7-17 year-olds who responded said they valued family trips more than Christmas presents.

  • More than half of children (55%) in the UK agree with the following statement: “I think that family trips are more important than Christmas presents”.
  • 64% of children between 7 and 17 agree with the following statement: “I think family trips are more important than having the latest technology / gadgets”.
  • Three quarters of parents (77%) agree that family trips are more important than Christmas presents.
  • 58% of children between 7 and 17 think being together as a family is the best part of a family trip.

Most commissioned surveys are carried out to benefit some company. The link with this Days Inn sponsored poll is that 64% of parents and 51% of children said that money was the main barrier to taking trips away as a family in the past year. Of course, Days Inn wants to point out that it offers affordable accommodation for such trips.

However, I’m not on commission for this, so let’s look at what child development and educational expert and Director of Tomorrow’s Child, Jacqueline Harding, said:



“Taking time out together as a family is really important and a short break away from the pressures and routines of home allows children and parents to reconnect. Family trips mean quality time – strengthening bonds and building a bank of shared memories that become a resource when times are tough.  Parents shouldn’t think it’s about being lavish with elaborate plans – what children really cherish is simple fun and laughter together.”

Has a lack of money made it difficult to spend quality time with your family in the past year? How have you dealt with it? What are your plans for family time this Christmas?


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