At first glance that headline sounds a little strange. Little girls already do dress like little girls, don’t they?
Not according to mums Lisa Swerling and Sofia Dyson, who created “Bread & Jam” because they were tired of grown-up looking kids clothes.
They knew that their own daughters loved wearing dresses, but also wanted to climb trees and throw mud. Sound familiar?
To this end, they created a set of pretty vintage-inspired dresses, pledging to only charge what they themselves would be willing to pay.
The Summer 2010 collection features a range of exciting new prints including: Fireflies, Butter Blue, Kitten Party, Orange Mush, Rodeo, Space Fruit and Swimming Sisters.
Available in sizes to suit girls aged 2-8, dresses cost from £25-£29 each.