1 in 8 campaign launches to bring parents and premature babies closer together
July 17, 2007 by Andy Merrett · Leave a Comment
According to research, only 18% of parents of premature or ill babies in special care know how to recognise their babies distress signals, and are able to comfort them.
Today sees the launch of the 1 in 8 campaign - supported by Fairy Non Bio, and BLISS, the premature baby charity - a groundbreaking research project that will look at new techniques to help parents be more involved in their baby’s care from day one.
As the name suggests, 1 in 8 babies in the UK are born premature or sick, and often the most natural instincts of a parent, to hold and soothe their child, are made difficult or uncomfortable in these situations due to being surrounded by medical equipment and complicated procedures.




