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Sep 24, 2007

Swarovski shows off celeb-designed denim jackets, supports World Orphan Week 1-7 Oct

In support of World Orphan Week (1st-7th October), Swarovksi has unveiled a collection of celebrity-designed denim jackets which will benefit SOS Children’s Villages, the world’s largest charity for orphaned and abandoned children.

Celebrities including Jessica Alba, Laila Ali, Eric Dane, Rebecca Gayheart, Angie Harmon, Finola Hughes, Stacy London, Reba McEntire, Katharine McPhee, Sara Ramirez, Jordin Sparks, Carrie Underwood and Vanessa Williams took part in this worthwhile endeavour.

Beginning September 25, each of the fashionable creations will be featured on eBay Giving Works and can be found at www.ebay.com/swarovski. The charity auction will end on October 5.

“By 2010 there will be more than 25 million orphaned and abandoned children around the world. SOS Children’s Villages and Swarovski believe in providing the vital care these children need to grow and flourish in their communities. During World Orphan Week, I hope everyone will take a minute to make a difference in the life of a child,” says Finola Hughes, General Hospital’s” Anna Devane and host of The Style Network’s popular makeover series “How Do I Look.”

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Each of the jackets was designed using a combination of Swarovski brooches and iron-crystal transfers, ranging from a celestial theme from Reba McEntire to a floral theme from Carrie Underwood.

The partnership between SOS and Swarovski dates back to the founding of SOS in the Tyrol region of Austria (also home of Swarovski’s world manufacturing headquarters) in 1949. The company’s founder, Daniel Swarovski I, was a humanitarian who personally supported the charity and the crystal maker is happy to have continued the relationship through today.

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